Craft research in Gopalpur, Odisha, undertaken under NIFT (National Institute of Fashion Technology) guidelines, delves into the unique skills and techniques of the region's artisans. This documentation process captures the essence of their handloom craft, a practice passed down through generations. This cluster's unique artistry is recognized with a Geographical Indication tag. By studying traditional methods and motifs, we have gained valuable insights into the cultural heritage woven into these textiles. This exploration not only preserves this art form but also identifies areas for innovation and ensures the sustainability of this vital handicraft industry.